Founding Families
One hundred families built this watch with us.
Before the OWLY 1 reached a single store shelf, it went onto the wrists of a hundred kids. Their parents walked it to school, took it to practice, and told us the truth about all of it.
STATUS: Applications for the OWLY 1 round are closed
How the Founding Families Program Worked
Not a giveaway. A working partnership.
The first Founding Families round was an invitation-only group of 100 U.S. families who received the OWLY 1 before it reached the public. Every piece of feedback shaped the product, and the families who gave it kept the watch.
Four points
They’ve got the real product.
A production OWLY 1 and three months of SafeOwl service, free, plus priority support and a permanent Founding Family rate.
They have a direct line.
A private feedback channel to the product team and invitations to roadmap sessions. Critical feedback was the point.
They’re helping shape SafeOwl.
Sharing real-world feedback and experiences that help us improve our products, develop future features, and build a better SafeOwl experience together.
They choose what to share.
Nothing about a family appears publicly unless that family decided it should.
What each family received
- A free production OWLY 1 watch
- Three months of SafeOwl mobile service
- A dedicated Founding Family support line
- Early access to new app features
- A welcome kit made only for the OWLY 1 founding round
- Permanent Founding Family pricing on every device we release
What we asked in return
- Wear the watch daily - school days, weekends, everywhere
- Share honest onboarding feedback after setup
- Write one short review
- Record one 30-second video answering a question we sent
- Complete a few short surveys
- Share a launch moment, only if they wanted to
What happens next?
Their stories are still being written.
The hundred are set up and living with the watch. What they send back will fill this page.
STEP ONE - Selected and set up
All hundred families have been chosen and their watches are activated. Each one has a founding number and a direct line to the product team.
STEP TWO - Living with it
Families are wearing the OWLY 1 through ordinary weeks - school runs, practices, weekends - and sending back what works and what does not.
STEP THREE - The wall goes up
As these families share quotes, photos, and video, this page becomes a wall of their words. Only what each family has cleared for publication will appear.
Already a founding family?
Sign in to submit feedback, upload your video, and choose how your name and words appear here.
For everyone else
The first hundred are in. The nest is open to everyone.
The OWLY 1 is a standalone kids smartwatch - its own SIM, its own number, its own 4G LTE connection. No phone required. Download the app, activate the plan, and go.
Kids’ safety comes first.