Kids’ safety comes first.
That simple belief is the foundation of everything we build at SafeOwl.
Childhood should feel big. Playground laughter, school day adventures, curious minds eager to explore. But for every parent and guardian, those adventures come with a quiet question: are they safe? Are they connected?
SafeOwl was created to answer that question, with technology that supports a child’s independence while giving parents peace of mind. Because when kids’ safety comes first, everything else can grow from there.
Built by parent innovators and consumer electronics experts with over 30 years of experience.
Why We Created SafeOwl
A smarter way to stay connected.
SafeOwl was founded by parent innovators and consumer electronics experts with more than 30 years of experience building devices families rely on. We started from a simple conviction: safety should never hold childhood back.
We saw a need for something more than a tracker or a phone substitute. Parents told us they wanted to give their kids more freedom, not less, and that what stood in the way wasn’t a shortage of features but a shortage of trust in the technology itself.
So we built the OWLY 1. Not just a kids smartwatch, but a child-friendly safety companion designed to bridge a child’s expanding world and a parent’s everyday peace of mind. And we built it to last longer than one stage of childhood. Our software is designed to evolve as kids do, so the experience can keep pace with their growing confidence and responsibility.
30+
years of consumer electronics expertise
1
mission - kids’ safety first and foremost
Safety should never hold childhood back.
Meet Owly
The heart of the SafeOwl experience
At the center of every SafeOwl device is Owly, our wise digital guardian. More than a character, Owly is how our values show up on a child’s wrist: guidance, reassurance, connection, and care.
With a warm, engaging presence built right into the watch experience, Owly helps children feel supported while making safety feel approachable, friendly, and empowering. And with Owly along for the adventure, safety stops feeling like a rule and starts feeling like having a friend nearby.
What We Believe
The SafeOwl mission
Everything we create is guided by a few simple beliefs for kids:
Adventure boldly
SafeOwl empowers our kiddos to explore their world with confidence — built tough for everyday play and designed for real-life adventures.
Stay connected
With voice/video calls and secure messaging to parent- or guardian-approved contacts, families stay close even when the kiddos are on the go.
Explore safely
Real-time location tracking, safe zone alerts, SOS protection and dual camera with easy switching help parents and guardians stay informed, so kids can enjoy more freedom with smarter safety.
Built For Families
Peace of mind, engineered for real life
SafeOwl is designed to support real family life — from school days and after-school activities to neighborhood adventures and everyday check-ins.
With features that help parents stay informed and children stay connected, SafeOwl brings together technology and trust in one simple experience.
Key ways SafeOwl helps families:
Real-time GPS tracking to help parents stay aware of their child’s location
Geofencing alerts for approved safe zones and boundaries
Secure voice and video calling with approved contacts only
Parent-controlled messaging for simple, safe communication
Privacy-first design with protected family data
More Than Safety
Supporting confidence, wellness, and growth
We believe technology for kids should do more than protect, it should help them grow. SafeOwl is designed to encourage healthy habits, build responsibility, and support everyday confidence.
With Owly’s guidance, children learn and grow through engaging features built right into the SafeOwl experience.
You’re in Control
The SafeOwl app puts parents in charge. Manage location tracking, approved contacts, calls, messaging, School Mode and more from a single dashboard.
Step Goals & Activity Challenges
Daily step tracking motivates healthy movement with kid-friendly activity goals that parents or guardians can set and monitor. Kids earn badges and points as they reach milestones and complete challenges.
Durability & Kid-Proof Design
Built for real life with 2 ATM water resistance, shock-resistant housing, and reinforced glass to withstand splashes, drops, and active play.
SafeOwl transforms everyday routines into interactive experiences that help children grow stronger, healthier, and more confident.
Designed to Grow With Your Child
Thoughtful technology for every stage
What makes SafeOwl different is our belief that a child’s device should grow with them.
SafeOwl is built with an evolving experience in mind, with software and features that can adapt to a child’s developmental stage over time. As they gain confidence and responsibility, new age-appropriate experiences can continue to support their journey.
And for parents, that growth comes with trust built in:
COPPA-conscious design
Transparent data practices
No third-party data selling
A commitment to safe, responsible family technology
Our Promise
A safer way to grow, explore, and stay connected
In a world where technology can feel overwhelming, SafeOwl is built to feel thoughtful, supportive, and family-first. We created it to give children confidence and independence, and to give parents a more reassuring way to stay close every step of the way.
Because every day should bring new discoveries. And every adventure should end safely.